Friday, 29 August 2025

What is the Marketing Process?

The Marketing Process is a five - steps process marketers use to create customers value and build long - lasting customers relationships . 

Steps of Marketing Process are:-

  • Conduct Market Research

  • Developing a Marketing Strategy

  • Make a Marketing Plans 

  • Implement Automation

  • Feedback  and Controls

    • Conduct Market Research :-

    Market Research is any set of techniques used to gather information and better understand a company’s target market. 

    • Developing  a Market Strategy :-

    A Marketing Strategy is a  plan by a company or organisation to reach prospective customers and persuade them to buy its products . As part of its Marketing Strategy ,a Business will identify its target customers , determine what those customers want those customers want , and engage with those customers through advertisements and promotions . 

    • Make a Marketing Plans:-

    The Marketing Plans outlines how the organisation or brand will generate customer value through different mediums .

    •  Implement Automation:- 

    Implementing automation means putting into practice the use of technology to perform tasks with reduced or no human intervention. It involves identifying repetitive, rule-based tasks and creating systems or software to execute them efficiently and accurately.

    • Feedback and Control :-

      Feedback refers to the process of using the output of a system to influence its input, allowing for adjustments to be made to achieve a desired state. Control is the process of using feedback to regulate the behavior of a system towards a specific goal. 






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