What do you mean by a Keyword and Why Keyword is Important in SEO?

Technically a query, a phrase, a term search by user on SE (Search Engine) is called Keyword.

A Keyword is N no. of words where N>1. 

     

Keywords are important in SEO because they help search engines understand what a web page or website is about, enabling them to rank it appropriately for relevant searches. By using the right keywords, websites can improve their visibility, attract more targeted traffic, and ultimately drive conversions.

Improved Search Engine Understanding:

Search engines use keywords to decipher the content of a page and determine its relevance to search queries. 

Enhanced Visibility:

By targeting relevant keywords, websites can increase their chances of appearing higher in search results for those specific queries. 

Targeted Traffic:

Effective keyword strategy helps attract visitors who are actively searching for the products or services offered by the website. 

Content Strategy:

Keywords are essential for developing a well-defined content strategy, including the creation of pillar and cluster content that aligns with user interests. 

User Experience:

Keywords help ensure that users find the information they are seeking, improving their overall experience on the search engine results page.

Increased Conversions:

By attracting the right audience, keywords can lead to increased engagement and ultimately, more conversions. 

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