Landing Page:-
A Landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location. A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper.
Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website. They serve a specific purpose in a specific moment of an advertising campaign to a target audience.
To create an effective landing page:-
Focus on a clear value proposition
Compelling visuals, and a strong call to action
Use a simple design
Remove distractions
The page is mobile-friendly
Prioritize a strong headline
Above-the-fold positioning of key elements like forms and CTAs.
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