Wednesday, 3 September 2025

What is the role of Keyword in SEO?

Keywords play a crucial role in Search Engine Optimization (SEO) by acting as a bridge between what users search for and the content on a website. They help search engines understand the topic of a webpage, making it more likely to appear in relevant search results and attract organic traffic. Effectively using keywords in content and on a website helps improve search engine rankings and visibility.

Role of Keyword in SEO are:- 

  • Connecting users with content

  • Guiding search engines

  • Improving search rankings

  • Attracting qualified traffic

  • Strategic keyword usage

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