An SEO optimiser tool is software (online or downloadable) that analyses websites and provides insights to improve ranking, visibility, and traffic. It helps check technical issues, keyword usage, backlinks, and overall SEO health.
Keyword Research:-
- Finds keywords with high search volume and low competition.
- Suggests long-tail keywords.
On-Page SEO Analysis
- Checks meta titles, descriptions, H1 tags, alt text.Site Audit
- Detects broken links, slow-loading pages, duplicate content.
- Reports on mobile friendliness and indexing issues.
Backlink Analysis
- Shows who links to your site.
- Helps identify toxic backlinks.
Competitor Analysis:-
- Racks competitor keywords, backlinks, and traffic sources.
Rank Tracking:-
- Monitors your keyword positions in search engines.
Content Optimization:-
- Suggests improvements in readability, keyword placement, and structure.
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