USP stands for the Unique Selling Point (USP),and it is also called a Unique Selling Proposition, is the essence of what makes your product or service better than competitors. In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert on your site.
Example:- USP of Zomato :-
Zomato's unique selling proposition (USP) is its extensive restaurant database, coupled with user-generated reviews, ratings, and real-time updates, creating a comprehensive and informative platform for food discovery and dining. This allows users to easily find and make informed decisions about restaurants, enhancing their overall dining experience.
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