Traditional Marketing is an advertising tactic that uses offline material to target the consumers.Marketers may use Traditional Marketing to interact with consumers in physical locations . It is a promotional strategy . Strategies involve Newspaper , Advertisement , TV commercials , Radio sports and Flayers.
There are 8 types of Traditional Marketing:-
1. Posters ads
Posters ads are visual advertisement , typical large ,printed displays , used to promote , products services , events or ideas in public spaces . Posters have been a fundamental part of advertising for decades serving as a visual communication tools that conveys a message quickly and effectively .
2 . Make attractive presentation
Making the presentation attractive means creating a visually appealing and engaging presentations that keeps the audience interested and focused on the content . Sure it’s not the client’s focus , but it can surely save you from a bed rep in case things don’t go well this time around and you want a second meeting in future .
3 . Event marketing
Event marketing is a strategy marketers use to promotes their brand , product or services with an in - person or real - time engagement . event marketing is face to face marketing on steroids . it gives the opportunity to marketers to meet people in relevant industry in bulk and showcase their product live .
4 . Cold Calls
Cold calls is the solicitation of a potential consumer who had no prior interactions with a salesperson . It generally refers to the phone based conversation but technically cover in person door - to - door interactions . Marketers now have the option to personalise cold calls and make them more effective ,making it an excellent traditional marketing tactic .
5 . Direct mails
Direct mail is a strategy of sending advertising mail , such as pre - approved credit card applications or nonprofit fundraising letters directly to potential consumer based on demographic information .The key of maximising ROI on direct mail is sending it to only those who have interacted with your brand at least ones .
6 . Billboards
Billboards are a traditional marketing tactic that has managed to stick around all these years . You can typically find billboards along highways or major roads . they display advertisement and company graphics .Creative billboards can make it easier for your audiences from various locations , which can be beneficial if your goal is to gain local and national brand recognition .
7 . Broadcasting
Broadcasting has been an important part of marketing strategies for decades , and it continuous to be so even today . Another way to gain either local or national recognition is by making commercials for radio or television .
8 . Salesperson
Nothing beats face to face interactions where a salesperson can look at a potential customer’s reaction . Consumer care can also perform a vital role in turning views to solid consumers or even help in client memory ,courtesy services on teams that urge you to stay with that mark.
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