Digital marketing is the process of promoting and selling products or services using online channels and digital technologies to connect with potential customers. This includes using websites, search engines, social media, email, and mobile apps to engage audiences, build brand awareness, and drive sales through various online strategies like search engine optimization (SEO) and paid advertising.
Digital Marketing have involved since the 1990’s and continue to do so. Here are eight of the most common types are used today.
1. Website Marketing
Website Marketing is the strategic promotion of a website to drive relevant traffic to the site. The goal is typically to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers.
2. Pay-Per-Click Advertisement
Pay-Per-Click (PPC) is an advertisement model in which an advertiser pays a publisher every time an advertisement link is “clicked”on. Alternatively, PPC is known as the cost-per-click (CPC) model.
3. Content Marketing
The goal of Content Marketing is to reach potential customers through the use of written, visual,or video content that interests them . SEO is a major factor in content marketing, an online marketing strategy based on the distribution of relevant and valuable content to a target audience. It offers value for free in the form of written material such as ,
Blog posts
E-books
Newsletters
Video or audio transcripts
Whitepapers
Infographic
5. Social Marketing
Social marketing is a marketing approach which focuses on influencing behaviour with the primary goal of achieving the “common good”. It utilizes the elements of commercial marketing and applies then to social concepts.
6 . Affiliate Marketing
Affiliate marketing involves promoting another business’s products or services online in return for a small affiliate commission after each sale is made.
7. Video Marketing
Video Marketing refers to the use of video content to promote a brand, product, or service. Video assets can be used in marketing strategies across a variety of channels and formats to help reach and engage audiences.
8. Text Messaging
Text Messaging is the act of sending short, alphanumeric communications between cellphones, pagers or other hand-held devices, as implemented by a wireless carrier.
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